Design isn’t just about pretty graphics or sleek logos. For young and established medical device companies, IDEO deploys world-class design teams to think through the holistic product experience, from R&D and companion applications to salesforce fitness and organizational norms. No matter the challenge, we address it through a laser-focus on the user—patients, providers, or employees—coupled with a deep understanding of advanced technology and the device market. The result is desirable, usable devices designed for consistent engagement, comprehensive journeys, and better outcomes for communities.
Experience Design
Designing physical and digital products, leading the design process from strategy, concept development and refinement, and proof of concept. This may continue through stewardship and design advisory services, as clinical or commercial teams develop and manufacture in a regulated production environment.
Service design for new experiences that rely on a medical product offering.
Opportunity definition, device strategy, and product road mapping.
Organizational Design
Organizational transformation for existing innovation or design groups within medical product companies.
Establishing new internal innovation groups.
Co-staffing design labs that will evolve into internal innovation groups within client organizations.
Systems Change
Applying equity tools and lenses in design research to improve the way medical products are designed for people—both caregivers and patients—within the larger healthcare system.
"Medical device companies still face the age-old challenge of how to make their critical products desirable, useful, and trustworthy for the people who will use them. Whether a surgical robot or an insulin injector pen, medical products aren't successful solely because they have a sleek exterior, transformative technology, or a smart business model. They're game-changing because, at their core, they address the real human challenges faced by patients and healthcare providers."
