IDEO partners with startups and established technology companies to build pathways to healing and happiness. We do this through a deep understanding of the patient perspective and intimate knowledge of the many nuances of the healthcare system. Together, we can accelerate and validate much-needed changes that empower communities and keep our society thriving.
Experience Design
Translating the strengths of organizations (for example, in customer experience) into innovative health experiences while building credibility for successful collaboration with healthcare incumbents.
Rapid iteration of product design to reach product-market fit in the complex healthcare ecosystem.
Strategic storytelling and articulation of product vision for gaining investor and stakeholder buy-in.
Organizational Design
Establishing team structures and work processes for product design and development.
Supporting the development of strategy and organizational capabilities to enter the healthcare market.
Systems Change
Standing up partnerships, coalitions, and models of collaboration between new entrants and other entities in the healthcare system.
"New entrants to healthcare are often masters of edge technologies, but even the most innovative technology in the world will not stick if it doesn't meet real human needs. IDEO helps startups and established companies entering the industry to connect their technological prowess with customers' desires. This creates a powerful product experience that is successful in the market and has real impact on people's lives."
