--- title: IDEO Health New Players --- [Health](https://page.ideo.com/health?hsLang=en) # New Players in Health Our health system is in desperate need of reinvention from bold, innovative leaders. [Pharmaceuticals](https://page.ideo.com/health/pharma?hsLang=en) [Providers](https://page.ideo.com/health/providers?hsLang=en) [Medical Devices](https://page.ideo.com/medical-devices?hsLang=en) [New Players](https://page.ideo.com/health/newplayers) ## Our Clients ![Google_square](https://page.ideo.com/hs-fs/hubfs/Google_square.png?width=760&height=760&name=Google_square.png) ![willow_square](https://page.ideo.com/hs-fs/hubfs/willow_square.png?width=760&height=760&name=willow_square.png) ![Pillpackbw](https://page.ideo.com/hs-fs/hubfs/Pillpackbw.png?width=300&height=139&name=Pillpackbw.png) ![curve_square](https://page.ideo.com/hs-fs/hubfs/curve_square.png?width=760&height=760&name=curve_square.png) ## Our Capabilities IDEO partners with startups and established technology companies to build pathways to healing and happiness. We do this through a deep understanding of the patient perspective and intimate knowledge of the many nuances of the healthcare system. Together, we can accelerate and validate much-needed changes that empower communities and keep our society thriving. ## Experience Design - Translating the strengths of organizations (for example, in customer experience) into innovative health experiences while building credibility for successful collaboration with healthcare incumbents. - Rapid iteration of product design to reach product-market fit in the complex healthcare ecosystem. - Strategic storytelling and articulation of product vision for gaining investor and stakeholder buy-in.   ## Organizational Design - Establishing team structures and work processes for product design and development. - Supporting the development of strategy and organizational capabilities to enter the healthcare market.   ## Systems Change - Standing up partnerships, coalitions, and models of collaboration between new entrants and other entities in the healthcare system. --- OUR EXPERIENCE --- [![](https://page.ideo.com/hubfs/pillpack_shipment.jpg) Case Study This Startup Revolutionized an Industry Through Design PillPack  ](https://www.ideo.com/case-study/this-startup-revolutionized-an-industry-through-design) [![](https://page.ideo.com/hubfs/Screen%20Shot%202021-04-23%20at%202.47.03%20PM.png) Wall Street Journal Ford’s Ability to Pivot Quickly Is a Result of a Years-Long Commitment to Human-Centered Design  ](https://www.ideo.com/news/fords-ability-to-pivot-quickly-in-light-of-covid-is-a-result-of-a-years-long-commitment-to-activating-human-centered-design-across-the-organization) [![](https://page.ideo.com/hubfs/Screen%20Shot%202021-04-23%20at%202.48.03%20PM.png) Case Study Transforming the Way You Learn About Your DNA With a Genomics Startup Helix  ](https://www.ideo.com/case-study/transforming-the-way-you-learn-about-your-dna-with-a-genomics-startup) ![](https://page.ideo.com/hubfs/54527-profile_photo.jpeg) "New entrants to healthcare are often masters of edge technologies, but even the most innovative technology in the world will not stick if it doesn't meet real human needs. IDEO helps startups and established companies entering the industry to connect their technological prowess with customers' desires. This creates a powerful product experience that is successful in the market and has real impact on people's lives." Kim Cullen Executive Design Director --- Our Perspective --- [![](https://page.ideo.com/hubfs/Spot_1.jpeg) IDEO Journal Can Digital Therapeutics Revolutionize Medicine?  ](https://www.ideo.com/journal/can-digital-therapeutics-revolutionize-medicine) [![](https://page.ideo.com/hubfs/Screen%20Shot%202021-04-23%20at%202.48.59%20PM.png) IDEO Journal From Startup to Grown-up: Helping Digitally-Native Companies Come of Age  ](https://www.ideo.com/journal/from-startup-to-grown-up-helping-digitally-native-companies-come-of-age) [![](https://page.ideo.com/hubfs/Journal_Regulations_Spot_Person400.png) IDEO Journal Busting the Myth That Regulations Impede Innovation  ](https://www.ideo.com/journal/busting-the-myth-that-regulations-impede-innovation) ## How We Work We design our projects & process with you in mind. ## Dedicated Team You will have a full-time team of designers with a dedicated project lead supported by senior-level advisors with deep industry experience. ## Collaborative Process No surprises, you are part of the team. We think of you more as partners, not clients. ## Actionable Outcomes We design for impact, which means ensuring the outputs of our projects become outcomes that matter for your patients and your business. Stay in Touch Sign up to stay up-to-date on IDEO's work in health. Discover More [![](https://page.ideo.com/hubfs/Planned%20Parenthoods%20New%20Way%20Forward__P2J1506_cd.jpg) CASE STUDY Planned Parenthood’s New Way Forward Planned Parenthood  ](https://www.ideo.com/case-study/planned-parenthoods-new-way-forward) [![](https://page.ideo.com/hubfs/redesigning%20death.jpeg) Case Study Redesigning Death Zen Hospice Center  ](https://www.ideo.com/case-study/redesigning-death) [![](https://page.ideo.com/hubfs/Screen%20Shot%202021-04-05%20at%2010.46.11%20AM.png) STAT News A Makeover for Oral PrEP: Designing Real-World HIV Prevention for Women  ](https://www.statnews.com/2018/12/11/makeover-prep-hiv-prevention-women/) © 2021 IDEO [Privacy & Cookie Policy](https://www.ideo.com/privacy) [Do Not Sell My Personal Information](https://docs.google.com/forms/u/2/d/e/1FAIpQLSd-VDt-8kvGYbCfKO-0jfDpzdak8u8kyCTv3Ke_XJikH5tDcQ/viewform) [CA User Rights](https://www.ideo.com/privacy#privacy-rights) [Contact us](https://www.ideo.com/contact)