--- title: IDEO Health Pharma --- [Health](https://page.ideo.com/health?hsLang=en) # Pharmaceutical IDEO helps leaders in the pharmaceutical industry design a future that extends beyond the molecule. [Pharmaceuticals](https://page.ideo.com/health/pharma) [Providers](https://page.ideo.com/health/providers?hsLang=en) [Medical Devices](https://page.ideo.com/medical-devices?hsLang=en) [New Players](https://page.ideo.com/health/newplayers?hsLang=en) ## Our Clients ![Lilly-resized](https://page.ideo.com/hs-fs/hubfs/Lilly-resized.png?width=300&height=139&name=Lilly-resized.png) ![Novartis](https://page.ideo.com/hs-fs/hubfs/Novartis.jpg?width=831&height=139&name=Novartis.jpg) ![Gilead_Sciences_logo](https://page.ideo.com/hs-fs/hubfs/Gilead_Sciences_logo.jpg?width=484&height=139&name=Gilead_Sciences_logo.jpg) ![takeda](https://page.ideo.com/hs-fs/hubfs/takeda.jpg?width=279&height=139&name=takeda.jpg) ![logo-sanofi](https://page.ideo.com/hs-fs/hubfs/logo-sanofi.jpg?width=300&height=139&name=logo-sanofi.jpg) ![amgen](https://page.ideo.com/hs-fs/hubfs/amgen.jpg?width=487&height=139&name=amgen.jpg) ![astrazenecalogo](https://page.ideo.com/hs-fs/hubfs/astrazenecalogo.jpg?width=390&height=139&name=astrazenecalogo.jpg) ![bayer-logo-black-and-white copy](https://page.ideo.com/hs-fs/hubfs/bayer-logo-black-and-white%20copy.jpg?width=139&height=139&name=bayer-logo-black-and-white%20copy.jpg) ## Our Capabilities Design isn’t just about pretty packaging, websites, or sleek logos. By putting humans at the center of our work, IDEO enables pharmaceutical companies to design products, experiences, and systems that improve engagement, outcomes, and lives. Leaders can drive faster, safer, and inclusive innovation, resulting in new decision-making processes and cultural shifts that promote long-term success for people and profits. ## Experience Design • Building platforms, apps, and experiences that manage care, promote adherence, facilitate clinical trials, enable patient registries, or connect patients to resources • Designing digital therapeutics in highly-regulated environments that extend treatment “beyond the pill” through proven behavioral and holistic interventions • Evaluating the opportunities and costs of new digital solutions ## Organizational Design • Establishing the teams and capabilities to design digital experiences, and integrating them within traditional commercial structures •Managing the portfolio and pipeline for innovation and digital initiatives • Coaching and working alongside leaders to bring transformative strategy to fruition ## Systems Change • Preparing and designing for impending systemic shifts such as outcome-based pricing • Producing digital health products with inclusion and equity at the core to expand access • Creating care management platforms that bring stakeholders across the healthcare system to the patient --- OUR EXPERIENCE --- [![](https://page.ideo.com/hubfs/Autoinjector.jpeg) Case Study Designing Pharmaceutical Excellence With Eli Lilly Eli Lilly  ](https://www.ideo.com/case-study/designing-pharmaceutical-excellence-with-eli-lilly) [![](https://page.ideo.com/hubfs/Dr-Reddys-2.jpeg) Case Study Invigorating a Pharmaceutical Company’s Culture Dr. Reddy's  ](https://www.ideo.com/case-study/invigorating-a-pharmaceutical-companys-culture) [![](https://page.ideo.com/hubfs/CaseStudy_AscenciaAbound_flaylay.jpeg) Case Study A Holistic, Human-Centered Approach to Managing Diabetes Care Ascensia  ](https://www.ideo.com/case-study/a-holistic-human-centered-approach-to-managing-diabetes-care) ![](https://page.ideo.com/hubfs/MacGregor_Bruce_Profile.jpeg) “A deep understanding of human experiences is the foundation for transforming organizational culture and new approaches to launching revolutionary products. Human and technical insights are also the starting point for developing digital tools and predictive analytics. Combining these two creates the potential to improve diagnostics, treatments, and patient outcomes, and ultimately redefining the care platforms for tomorrow’s complex healthcare landscape.” Bruce MacGregor Partner --- Our Perspective --- [![](https://page.ideo.com/hubfs/Spot_1.jpeg) IDEO Journal Can Digital Therapeutics Revolutionize Medicine?  ](https://www.ideo.com/journal/can-digital-therapeutics-revolutionize-medicine) [![](https://page.ideo.com/hubfs/Screen%20Shot%202021-04-05%20at%2010.46.11%20AM.png) STAT News A Makeover for Oral PrEP: Designing Real-World HIV Prevention for Women  ](https://www.statnews.com/2018/12/11/makeover-prep-hiv-prevention-women/) [![](https://page.ideo.com/hubfs/Journal_Regulations_Spot_Person400.png) IDEO Journal Busting the Myth That Regulations Impede Innovations  ](https://www.ideo.com/journal/busting-the-myth-that-regulations-impede-innovation) ## How We Work Our process is rooted in our deep knowledge of the healthcare industry, the nuances of the existing system, the people within it. ## Dedicated Team You will have a full-time team of designers with a dedicated project lead supported by senior-level advisors with deep industry experience. ## Collaborative Process No surprises, you are a part of the team. We think of you as partners, not clients.  ## Actionable Outcomes We design for impact, which means ensuring the outputs of our projects become outcomes that matter for your patients and your business. ## Seamless Legal Process With services agreements in place with most companies in the pharmaceutical space, we are ready to work. Stay in Touch Sign up to stay up-to-date on IDEO's work in health. Discover More [![](https://page.ideo.com/hubfs/pillpack_shipment.jpg) CASE STUDY This Startup Revolutionized an Industry Through Design PILLPACK  ](https://www.ideo.com/case-study/this-startup-revolutionized-an-industry-through-design) [![](https://page.ideo.com/hubfs/IMG_4912.jpeg) Q&A What Defining a Common Purpose Can Do for a Company Dr. Reddy's  ](https://www.ideo.com/post/what-defining-a-common-purpose-can-do-for-a-company) [![](https://page.ideo.com/hubfs/walgreens.jpg) Case Study Bringing Back The Neighborhood Pharmacy Walgreens  ](https://www.ideo.com/case-study/bringing-back-the-neighborhood-pharmacy) © 2021 IDEO [Privacy & Cookie Policy](https://www.ideo.com/privacy) [Do Not Sell My Personal Information](https://docs.google.com/forms/u/2/d/e/1FAIpQLSd-VDt-8kvGYbCfKO-0jfDpzdak8u8kyCTv3Ke_XJikH5tDcQ/viewform) [CA User Rights](https://www.ideo.com/privacy#privacy-rights) [Contact us](https://www.ideo.com/contact)