---
title: The Big Question Podcast
description: How can we improve the U.S. food system and reduce the 40% food waste while better serving the 10% of households living in food insecurity? How do we incentivize vaccine skeptics? And what are businesses responsible for in today’s society? These are just some of the big questions that Detria Williamson will ask guests like David Kelley (IDEO co-founder), Carlos Rodriguez-Pastor (Intercorp founder) and Sandy Speicher (IDEO CEO) on The Big Question - an IDEO podcast.
---

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# The Big Question Podcast

We live and work in a world of interlocking systems, where many of the big problems we face are dynamic, multifaceted, and inherently human. We believe that design thinking can help solve these big problems. But big problems require big solutions. Solutions that can only be found by asking big questions. Welcome to The Big Question: an IDEO Podcast.

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Host

![](https://page.ideo.com/hubfs/dw_avatar.png)

[Detria Williamson](https://www.ideo.com/people/detria-williamson)

### CHIEF MARKETING OFFICER, IDEO

Combine the outlook of a visionary with the rigor of a high-performing athlete and you’ll begin to get a sense of IDEO CMO Detria Williamson. She has spent more than 20 years as an innovative brand experience marketer who gives companies a brave push forward, bringing the discipline and mindset needed to create new brand ecosystems while building on the resonance and value the brand already has to its audiences.

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