Between COVID and the Japanese government launching a Digital Agency, DX is on everyone’s mind. IDEO Tokyo has witnessed a decade of digital progress through our own client work: we designed digital healthcare services, crafted coherent navigation systems, leveraged new technologies to empower farmers, and helped build digital capabilities within our clients’ organizations. Of the many factors critical to successful digital transformations, here’s three we would like to highlight:
First: Lead with Purpose, not Technology
How is your DX effort serving the purpose of your organization?
Case Study - See how IDEO helped NJC to create a new digital service to “contribute to society through food.”
Second: Start with a "Beacon Project"
A “beacon project” is a first, tangible manifestation of your purpose-based Digital Transformation. It allows you to start considering the impact of DX on your product or service, while also illustrating the value of DX to your customers and employees. Are you making your DX “visible” and “tangible” to receive the feedback you need?
Case Study - See how IDEO and Public Digital helped Intercorp’s transformation through a series of beacon projects.
Third: Encourage Small Experiments
DX is not just about applying technology. It’s about organizational change that requires shifts in behaviors and mindsets. For that to happen, you need to allow people to experiment.
Case Study - See how IDEO helped JR East adopt experimentation when renewing the JR East App.
What IDEO designs has been evolving over time, yet our approach has remained the same: focus on people. For digital transformation efforts to succeed, people need to be at the center, with technology to serve them. Here’s a few examples of how we are exploring DX in IDEO Tokyo.