The Food System was Designed to Fail


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IDEO’s Food team uses design to connect, support, and enable leaders and organizations committed to solving the toughest problems across the food system.

With over 15 years of experience working in the food industry, we bring a multidisciplinary approach to understanding real people’s needs, and collaborate with like minded partners to design new solutions to the issues we face in our food system. Our podcast, Food by Design, was created by Sarah Codraro and Sandeep Pahuja and is hosted by Sandeep.

Discover more about how IDEO is partnering with others to change the food system.