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Download IDEO's Friction Cards

Sign up for The IDEO Journal's biweekly newsletter to receive your download of our Friction Cards, a tool you can use to name and work through frictions as they come up throughout the venturing process.

Want to know more? Read about the cards here.

If you've already subscribed to The IDEO Journal newsletter, thanks! We're flattered. Enter your subscribed email address below anyway—we promise not to send you two newsletters, and you'll be able to download the cards immediately.